Technology has changed how sports fans engage with their favourite teams, players and leagues. Mobile technology, social media platforms and streaming services have made it possible for sports fans to follow their teams from any location at any time. This makes it easy for basketball fans for example to analyze the NBA playoff standings of their teams and the chances of making it to the finals. Here, we look at how some technologies are helping bring sports teams and their fans much closer in terms of how they engage.
Live-streaming services
Live-streaming platforms are changing the way fans interact with their favourite teams and athletes. With live streaming, fans can watch sports from anywhere on the globe without having to physically visit the stadium or arena. This has created a whole new world of possibilities for the involvement of sports fans, as they are now able to track their favourite teams and players more closely than ever before. Live streaming services provide access to unique information such as player and coach interviews, behind-the-scenes videos of practices and training sessions, and even pre-game warm-ups.
Augmented reality
Augmented reality (AR) is being used to build virtual stadiums and arenas, enabling spectators to watch sports from the comfort of their homes while experiencing the games as if they are there in person. AR also enables interactive experiences like virtual tours of stadiums and locker rooms, providing fans with a new viewpoint on their favourite teams. AR tools may be used to provide real-time analytics, stats and analysis during games, offering spectators insights into the action on the ground. Sports organizations are also using augmented reality to add value and depth to the digital experiences they provide for fans who attend games or watch from home. For example, NBA teams deploy AR-based applications that enable users to interact with a 3D version of the court while watching a game on TV or in the arena.
Social media platforms
Social media platforms have evolved into an essential enabler of sports fan involvement with various sports and their teams. They provide forums for fans to communicate with one another, share their thoughts and experiences and keep up to speed on the newest sports news and events. Social media channels enable teams to communicate with their supporters directly by offering unique content such as behind-the-scenes videos, interviews with players and coaches, and live game updates. This direct connection between teams and fans fosters a feeling of camaraderie among fans, which is difficult to establish via conventional means. These channels are also being leveraged to provide new opportunities for spectators to engage in sports games. Some teams for example, are employing Twitter polls or Instagram stories to let fans vote on game decisions, or even determine which plays or games should be run next.
