By Avenash Ramzan
Rose Ramdehol Auto Sales has acquired the Hero Motorcycle Franchise, as part of Hero MotoCorp’s global expansion. Hero MotoCorp is the world’s largest manufacturer of two-wheelers, and is based in India.
In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the ‘World No.1’ two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date.
At a media launch on Wednesday afternoon at GT Motorsports in the capital Georgetown, the top brass of Rose Ramdehol Auto Sales and other key stakeholders gathered to unveil the partnership with Hero Motorcycles, under the slogan The Motorcycle Leader.
The company will initially offer four different versions of the Hero Motorcycles, namely The Dawn 150cc, The Dash 110cc, The Glamour 125cc and The Hunk 150cc.
Joshua Ramdehol, a Manager at Rose Ramdehol Auto Sales, said the move is part of his company’s effort to expand, and also affiliate itself with a renowned global brand.
“After doing some research, I discovered that Hero stands out in many ways and stands for a lot of the things we stand for at Rose Ramdehol Auto Sales. They have four factories, over 8,000 retail stores throughout India. They manufactured 6.6 million motorcycles just last year and are now in 35 countries globally,” Ramdehol said.
As stated on its website, Hero’s core values are Integrity, Humility, Excellence through Teamwork, Speed and Respect, qualities Rose Ramdehol Auto Sales has embraced.
“Their factories are also completely green, renewable energy, solar powered and 100% recycled for water systems and everything. Being an extremely environmentally friendly company, they have received several awards in India- Time India has awarded Hero India Green Building Factory Platinum Rating, Time India Manufacturing Innovator of the Year, Overdrive Scooter Manufacturer of the Year and others too numerous to mention,” Ramdehol highlighted.
Hero is currently the title sponsor of the Caribbean Premier League, and Commercial Director of the ongoing cricket competition, Jamie Stewart, said the League is happy to have the brand in one of its markets in the Caribbean.
“As I said, I’ve been in India for 17 years and in that period Hero MotoCorp sold about 15 million two-wheeler automobiles. As referred to earlier, they’re the world’s largest manufacturer of two-wheeler automobiles,” Stewart emphasised.
Stewart added that Hero has been on an aggressive global expansion and the CPL is just one of the many sport events the company has invested in over the years.
Hero has been a partner of the International Cricket Council; it is the largest sponsor of field hockey in the world through the International Hockey Federation; a major sponsor of the new Hero India Super League Franchise-based Football; the title sponsor of Atletico Madrid in La Liga; and a major partner in world golf.
Also present at the launch were Indian High Commissioner Venkatachalam Mahalingum, Managing Director of Bank of Baroda Arun Kumar Gupta and Scotiabank’s Branch Manager, Abu Zaman. They all hailed the groundbreaking partnership.
Meanwhile, two-time Caribbean Group Four motor-racing champion, Kristian Jeffrey, is the local brand ambassador for Hero.