Juicy Juice hops onboard EBFA’s active youth programme


By Avenash Ramzan

The East Bank Football Association (EBFA), under the stewardship of former Guyana Football Federation’s president Franklin Wilson, has an active youth programme, churning out new talents through its involvement in the nationwide Scotiabank Academy Training Centre.

The hosting of regular tournaments has provided an avenue for the youths to showcase their competitive skills, and also allowing the association to serve as a feeder to the national set-up.

Efforts by the EBFA to ramp up its youth development programme received a major boost on Friday when Sueria Manufacturing, through its popular Juicy Juice brand, committed to exclusively sponsoring an Under-15 tournament, set to kick off shortly.

Managing Director of Sueria Manufacturing, Frank Sanichara, said the partnership is a natural fit, as the company is keen on aiding the growth and development of youths.

“It’s important, not only for my company, but other companies to be involved in youth development. I must compliment the East Bank Football Association for the work they have been doing,” Sanichara explained.

He added, “By doing this we can always keep the kids busy; we will keep them away from the streets (and) from drugs, and at the same time, they would be able to live a much healthier life.”

Some of the trophies, medals and plaques that would be distributed to the top teams and players

Sanichara pointed out that Juicy Juice is perfect for children, given that there is “no added sugar.”

“I personally believe that it is important to promote healthy products for kids. Diabetes has been an epidemic, not only in Guyana, but around the world and I would like to see kids use much healthier products. Juicy Juice is 100% juice, no added sugar,” the Managing Director said.

Delivering remarks, Wilson expressed gratitude to Sueria Manufacturing, while calling on East Bank residents to support the company’s products so that the Under-15 tournament could be sustained through its sponsorship.

Twelve teams would compete for top honours, with some huge trophies, medals and plaques up for grabs. Wilson assured that a highly competitive tournament is in the making.

“The previous champions would have been Agricola; the won on goal difference from Grove in the last tournament we played, Herstelling for third and Mocha Champs fourth. Timehri Panthers are back in the mix now; we have Swan FC, the neighbouring village to Kuru Kuru on the Soesdyke/Linden Highway, so I’m assured that even the defending champions Agricola, Herstelling and the other clubs would have a tough time,” Wilson stated.

Participating players would be hydrated with Juicy Juice at certain points of the tournament, Wilson informed.

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