Ansa McAL Trading Limited in partnership with the Institute of Applied Science and Technology in Guyana officially launched a new breakfast cereal made from locally produced rice.
The cereal, branded Morning Glory, was made from rice grown in Essequibo fields.
The product has been on the market for more than six months and has already recorded sales as high as $30M.
Morning Glory is distributed by Ansa McAL Trading Limited and is available at leading retailers countrywide. So far, 130 retailers in the country are selling this locally produced cereal.
It is the hope of the manufacturers that it becomes a staple in Guyanese households. Anna Regina in Essequibo houses the manufacturing plant which employs more than 20 people.
The manufacturing plant was commissioned by the Institute of Applied Science and Technology back in 2017. The plant has the capacity to produce one tonne of Morning Glory cereal within a five- hour period.
Ansa McAL Trading says the plant and the manufacturing process are of the highest quality and possesses standard that is comparable to any operation in the developed world.
Director of the Institute of Applied Science and Technology, Professor Suresh Narine, says this product is an example of what Guyanese can do when they inject national pride in their efforts.
