Tourism Guyana partners with Govt to promote sustainable tourism
The recently established Tourism Guyana company has signed a Memorandum of Understanding (MoU) with the Guyana Tourism Authority (GTA) to align efforts in promoting of Guyana as a leading sustainable destination that offers world-class nature, culture and adventure experiences.
See full statement from the Guyana Tourism Authority below:
Newly established tourism promotion company and local influencer, Tourism Guyana, along with the Guyana Tourism Authority, have signed a Memorandum of Understanding (MoU). This is intended to pave the way for a new partnership to strengthen awareness of destination Guyana and to drive market demand among locals and international travellers.
In the MoU, signed Thursday, the two organisations have agreed to share information on events, ideas, images and other content and align efforts to further improve the promotion of Guyana as a leading sustainable destination that offers world-class nature, culture and adventure experiences. Though both agencies are currently working from home and practising social distancing, that did not stop the signing which was a digital affair.
“The GTA and Tourism Guyana have reached a common alliance to develop and promote sustainable tourism in Guyana through collaboration to maximise local socio-economic and conservation outcomes and improve the visitors’ and residents’ experiences,” the MoU stated. Brian Mullis, Director of the Guyana Tourism Authority, goes on to say, “We value our partnerships with all local influencers and we are pleased to add Tourism Guyana to our extended network of marketing partners. Though travel is not advised right now, we want to make sure that you can easily access inspiring images and stories, so when it’s safe to travel again, you know exactly where you want to go and what you want to do.”
Tourism Guyana is a branch of the Creative Marketing Company (CMC), which was launched in 2019 to provide a more aggressive and interactive approach to the traditional promotion of Destination Guyana. Tourism Guyana is creating a paradigm, shifting away from the traditional format travel magazines used to promote destinations locally; and places emphasis on offering Guyana’s first Digital interactive magazine. They promise lots of upcoming surprises, stay up to date by following their Facebook and Instagram pages: Tourism Guyana.
Co-founder, Lesa Fleming, commenting on the signing said, “We want to bring a fresh, new concept of awareness to what Guyana’s 83,000 square miles have to offer. We are all about celebrating what makes Guyana an extraordinary destination from its food, entertainment and cultural diversity to its history, host communities and unique activity offers and attractions – which is what tourism in Guyana encompasses. Our concept is all-inclusive, catering to the diaspora; those in Guyana, and international travellers alike. We want people to understand that while Guyana is an attractive destination for international tourism, domestic tourism is a very important part of the sector