Edward B. Beharry strengthens alliance with Youth Basketball Guyana

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Youth Basketball Guyana (YBG) has received a financial boost for the continuation of its developmental work with youth through basketball with sponsorship from Edward B. Beharry and Company Limited.

It marks the 12th consecutive year that the company has reaffirmed its support for youth development through basketball with its partnership with Youth Basketball Guyana.

To date, Edward B. Beharry is the most consistent sponsor for school and youth basketball with a minor interruption caused by the COVID-19 pandemic which forced a pause to school basketball for two years.

In a simple but significant ceremony held at Edward B. Beharry’s Charlotte Street office, Anjuli Beharry-Strand handed over a cheque to Rayad Boyce, Co-Director of Youth Basketball Guyana.

In the sponsors’ brief remarks, Beharry-Strand expressed her profound appreciation to Chris Bowman and Rayad Boyce whom she believes are not thanked enough for initiating and following through on this initiative that provides young people an opportunity to showcase their athletic talent.

She also noted that being involved in sport allows for healthy competition and inclusivity, and with the aid of coaching and guidance, it can help to build talent and promote good sportsmanship amongst athletes.

Beharry-Strand noted her company’s satisfaction with being involved in this rewarding venture for the past 12 years. In accepting the sponsorship, Boyce expressed appreciation for the continued support from Edward B. Beharry towards school and grassroots basketball over the years.

He also noted that it was mentionable that the company first came on board during the 2009 National School Basketball Festival (NSBF) and has contributed significantly to the NSBF development, now the premier school basketball championship.

This year will mark the 15th anniversary of the NSBF.

About the sponsor

Edward B. Beharry and Company Limited started from humble beginnings in 1937 as a small importer, wholesaler, and retailer of food products and has now evolved into a large conglomerate, including manufacturing, marketing, financial services, vehicle dealership, and recently, fast food.

The company is a household name for its ChampionTM, IndiTM, and ChicoTM, a wide range of mixed spices and seasoning among others.

About Youth Basketball Guyana

YBG is the premier provider of programmes and opportunities for school and youth basketball players at the grassroots levels in Guyana.

YBG’s mission is to build a progressive structure for youth development through basketball, by establishing better links between grassroots and school activities, while creating a pathway for more elite-level participation and performance through the nurturing of a new breed (generation) of ‘student-athletes.

For the past 17 years, YBG has organised the National Schools Basketball Festival (Championship) for student-athletes 19 years and under.

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