Diaspora Unit engages foreign travel agents to promote Guyana as a tourist destination

See below full press release issued by the Ministry of Foreign Affairs and International Cooperation:

In keeping with the development agenda of the Government of Guyana in promoting the country’s tourism sector, the Diaspora Unit of the Ministry of Foreign Affairs and International Cooperation, on Tuesday, May 16, 2023, engaged travel agents and tourist officials from the United Kingdom, United States of America, Canada and Guyana. This meeting was premised on partnering with travel agents, promoting Guyana as a tourist destination, and developing attractive tour packages.

Head of the Diaspora Unit, Rosalinda Rasul highlighted that this initiative is necessary in order to discuss ideas and challenges that currently exist and how to overcome and remedy the difficulties to market more of Guyana.

“There are others in the Caribbean, New York, and Canada that want to do more, but they haven’t been able to get the kind of packages, so this collaboration is to hear your challenges and what you think is a good idea to sell more of Guyana,” she stated. To this end, representatives of travel agencies shared suggestions and feedback on boosting Guyana’s tourism.

These include having a direct tourism representative on the ground in various countries to disseminate promotional materials pertaining to Guyana. Recommendations were also advanced on having efficient information provided to tourists who visit Guyana.

In this regard, Annarie Seecharan, Senior Manager for the Destination Marketing Division of the Guyana Tourism Authority (GTA) pointed out that so far, the GTA is actively in the process of developing packages for Barbados and St. Lucia.

“We are working and still ironing out with our sister agencies within those islands to look at various packages and packages will vary depending on where people want to go and what they want to do,” Seecharan indicated.

With the aim of displaying Guyana’s tourism potential, participants were also engaged by the Diaspora Unit through promotional videos showcasing Guyana, such as the New Amsterdam Recreational Park and Guyana’s National Beautification Projects, among others.