Once celebrated primarily for its agricultural contributions, the Essequibo Coast—affectionately dubbed “Cinderella County”—is transforming into a burgeoning tourism hotspot.
The shift was highlighted during the launch of Tourism Awareness Month 2024 at the picturesque Mainstay Lake, where regional officials and community members gathered to embrace a new vision for economic growth.
Regional Chairman Vilma Da Silva, who also serves as the president of the Region Two Tourism Association, emphasized the region’s welcoming spirit and the potential for tourism to enhance local livelihoods.
“As you journey from Georgetown and cross the Essequibo River, the tranquility of Region Two envelops you. We are proud of our agricultural heritage, but it’s time to embrace tourism as a significant economic driver,” Da Silva stated.
The theme for this year’s tourism month: ‘A People-Centred Tourism Product: Elevating Our Profile’, captures the essence of a collective effort to showcase what Region Two has to offer.
Da Silva noted that while agriculture remains vital, the region’s natural beauty and cultural richness present unique opportunities for tourism development.
During her speech, Da Silva advocated for a balanced approach that marries agriculture with tourism.
“We are accustomed to a single way of life, but the tide is changing. With the rise of agritourism, visitors can experience the bounty of our organic produce firsthand, enhancing their connection to the land,” she explained.
The region boasts vast agricultural landscapes and several lakes, which are ripe for exploration and leisure activities.
With new investments in infrastructure and accommodations, Da Silva revealed that Region Two is witnessing a surge in tourism interest.
“Our small hotel industry is experiencing a boom, many weekends we are fully booked. This clearly demonstrates the demand for more lodging options,” she shared.
“We must work together as hoteliers, taxi drivers, and boat operators to ensure that visitors feel safe and welcomed. Quality services are essential for our reputation as a tourist destination,” Da Silva urged.
Director of the Guyana Tourism Authority, Kamrul Baksh, also spoke at the event, highlighting the growth of tourism in Region Two and the support from authorities.
“Today is a historic day—not only for the launch of Tourism Awareness Month 2024, but because of the energy emanating from the newly formed Association, which is doing phenomenal work,” he remarked.
Baksh underscored the importance of people in the hospitality industry, emphasizing that government initiatives are underway to facilitate investment in local communities.
“We’ve seen immense interest in hospitality training, with over 300 people already signed up,” he noted, indicating a commitment to skill development for a thriving tourism sector.
He also praised the region’s cleanliness and the hospitality shown by local residents.
“The level of hospitality in Region Two is exceptional, and it’s crucial that we maintain the cleanliness of our surroundings,” Baksh added.
As the momentum for tourism in the Essequibo Coast builds, the upcoming month of activities promises to engage locals and visitors alike in celebrating the region’s potential.
Workshops, community events, and training sessions are planned to cultivate skills in the hospitality sector and refine tourism offerings.
Baksh concluded with an optimistic vision, stating, “Together, we can elevate Region Two’s profile as a premier tourism destination, showcasing our unique culture, organic agriculture, and stunning landscapes.”
With the right support, he believes the region has not only immense potential but is also on the path to realizing that potential incrementally.
