Creatives of Guyanese descent partner with ESPN and NFL

ESPN’s NFL Wildcard coverage is set to make history with the explosive anthem “TOUCHDOWN”, a groundbreaking collaboration that unites powerhouse artists from Latin America and the Caribbean.

The track, crafted by acclaimed Haitian-Guyanese DJ and producer Michael Brun, Grammy-winning Jamaican producer IzyBeats, global Latin superstar J Balvin, Tasan Thompson (Papa San’s daughter), and dancehall legends Bounty Killer and Beenie Man, marks a cultural fusion unlike anything seen before on this scale.

The song was amplified via strategic features by Guyanese executive Ron André Elvis Telford of Creative Titans, who collaborated closely with Julian Jones-Griffith of Popstyle Music on the project.

“TOUCHDOWN” blends the infectious rhythms of Latin music with the bold energy of Caribbean dancehall, creating the perfect soundtrack for the high-stakes excitement of the NFL Wildcard round.

The collaboration not only highlights the power of music in global sports but also celebrates cultural unity across borders.

This alliance brings together artists known for pushing musical boundaries. J Balvin continues to be a global ambassador for reggaeton, while Bounty Killer and Beenie Man’s dancehall dominance is legendary.

Michael Brun and IzyBeats’ production fuses these influences seamlessly, creating a track that embodies the spirit of competition and celebration.

Catch “TOUCHDOWN” as it sets the tone for ESPN’s NFL Wildcard coverage- an unforgettable moment where sports, culture and music collide. (https://www.latinmusiccanada.com/)