By Avenash Ramzan
The Guyana Athletes Commission on Saturday hosted its first-ever Social Media Management Workshop targeting local athletes.
The session was held at the Guyana Olympic Association’s headquarters at Liliendaal and conducted by social media expert, Javon Wilson. Over 50 persons (athletes and officials) from 15 disciplines attended the event.
Also present were President of the Guyana Olympic Association Godfrey Munroe and Vice-president Cristy Campbell.
Click here to view photos from the Social Media Management Workshop
The aim was to equip athletes with essential knowledge on presenting themselves professionally across various social media platforms, thereby fostering opportunities for their personal and athletic growth.
The topics at the interactive seminar were:
- Understanding Social Media platforms
- The importance of personal branding
- Crafting engaging content
- Implementing a Social Media policy
Chair of the Commission Chelsea Edghill, OLY, said: “There is a growing interest in athletes’ lives- how they prepare, how they train- and it also bodes well for them when it comes to the NIL (Name, Image and Likeness rights) deals and these big companies wanting to sponsor athletes.”
“In Guyana we have a changing landscape for sports and it is important to equip athletes with the necessary tools to be able to access all the opportunities available to them.”
The workshop is the first of several initiatives planned by the Athletes Commission this year, in alignment with its mission to represent and support athletes within the Guyana Olympic Association (GOA).
Edghill added: “Athletes play a pivotal role in society in terms of inspiring other people and being a positive influence on society, and having this workshop bodes well for all athletes. For us, we need to be seen as more than just people who hit a ball or swim- we have a part to play and our voices should be heard.”
According to Edghill, other workshops are in the pipelines with specific focus on Mental Health and Nutrition.
About the Guyana Athletes Commission
Established in 2022, the Guyana Athletes Commission serves as the primary advocate for athletes within the GOA.
The Commission is committed to championing the rights and welfare of Guyanese athletes while fostering their holistic development on and off the field.
